Year in review

Update on our journey to connect brands to their fans


We are very proud of the fantastic brands that trust us with their business. We can not thank you enough for your enthusiasm, which motivates us to create the best possible mobile shopping experience ever. We can’t wait to show you what we have planned for 2019!

the rearview mirror

2018 in numbers

New features

More business (GMV)

App Store rating (4.7/5.0)

App as exclusive channel results in business boost

In 2018 we saw more and more brands creating successful app-exclusive sale campaigns. App users converting at much higher rates than mobile web users. By moving more customers to the app channel, brands get a huge boost in sales numbers.

DENHAM Summer Sale blew up 125% y/y by giving App customers a day early access to the Sale, as App customers converted 6 times higher.

NYDJ organised a Crazy Denin day and gave App users early access. The app was a major contributor to an enormous boost in revenue. 

Black Friday 2017 was already great but by kicking off Black Friday in the app exclusively, Marlies Dekkers boosted the year-on-year Black Friday weekend revenue by 225%.

OUR NEW YEAR RESOLUTION: we keep shipping

Last years biggest releases

In 2018 we shipped 29 new features and 25 app updates. We are continuously innovating to let brands offer shopping experiences that wow their customers. We are very proud of all the features we released over the last year. Here is a quick glance of some of the highlights of 2018.


The new checkout

At the start of 2018 we launched a completely redesigned and re-engineered checkout. It is faster, smarter and easier to use. The hard work paid off: consumers are converting at a 5% higher rate.

Video push notifications

Tell your story with video

Notifications should be more than boring text messages. In 2017 we were the first shopping app to support rich images in push notifications. But we did not stop there. In 2018 we introduced video in push notifications. Now you can put your brand videos on the lock-screen of your fans.

product detail view

Your products front and center

The product detail view is one of the most important views of the customer journey. With this redesign we wanted to optimise it for the new generation of mobile devices with borderless screens.  Product images got more space and are presented edge-to-edge, information was better organised and more features were added. On top of that, iPad got a big facelift with a design that fits perfectly on the latest generation. 


Beautiful brands

In 2018 we welcomed many amazing new brands to the Highstreet platform – here are a few of them. Some are already live and some will celebrate their app launch in 2019. Welcome!


A branded welcome

We are always looking for ways in which brands are able to express their story. The improved welcome screen is a great way to immediately impress your customers while the app is loading in the background.

Lookbooks on home

Magazine-like shopping

Lookbooks are the best way to inspire your customers with great collections of products. They not only look beautiful, but also increase conversion. In 2018 we added lookbooks to the home experience, letting customers dive into them from the start.

When your customers are happy, we are happy

We are very proud of the consistent stream of 5-star reviews our apps get. We monitor app ratings closely to keep in touch with the end-users.

Hello 2019.

It is our ambition to deliver world-class design as a continuously innovating service in a care-free way to fashion brands. Our team is growing quickly and in 2019 we will push boundaries even further. Stay tuned for exciting updates throughout the year.

Contact us

Stationsplein 32

3511 ED Utrecht

Phone number: 030 276 9165