Magento 2 checkout speed

We are improving the way product requests are being handled in our Magento 2 checkout implementation. This way we can speed up the rather slow requests from Magento and make the experience in our apps better.

Speed improvements

We recently implemented measurements to our apps and backend to see where we could improve in terms of speed. We analysed this data and are now going to implement some changes that would help to make the apps and backend on our platform faster.

Video lookbook refinements

We are really impressed with all the great video lookbooks we currently see on the platform and want to make the experience even better. With this project we make some refinements to video lookbooks that will make it easier to create them in Studio and make the experience better for your customers.

iOS tracking permission

Apple is soon going to require apps to ask users for permission before tracking them. This is done using a system prompt. Until the user has given permission, apps do not have access to the Advertising Identifier (IDFA). While we do not use the IDFA or perform tracking ourselves, we do include 3rd party SDKs that do so. By default this popover will be disabled, but it can be activated on request.

Track Apple Search Ads

With this improvement you will be to track the effectiveness of your Apple Search Ads. You will be able to see who installed the app because of such an ad and what users do after they download your app because of an Apple Search Ad. This information will be integrated in our current analytics setup.

Update Adyen integration

We currently integrate with Adyen using a Hosted Payment Page (HPP). The HPP integration we currently use needs to be updated to make it future proof. We recently did research on what would be the best approach and in this project we are going to update our Adyen integration.

App speed measurements

Next to building new features, improving our existing ones also has our priority. We will spend some time on improving the performance of important parts of the apps like the category views and the product detail view. To do this we will first need to gather data in the front and backend of the apps to pinpoint where improvements can be made. After this is done we can plan specific tasks to increase the speed of these views.

Adyen integration research

We currently integrate with Adyen using a Hosted Payment Page (HPP). The HPP integration we currently use needs improvement to make it future proof for the upcoming years. This cycle we are going to investigate multiple integration possibilities with Adyen. The goal of this research is to decide on the best integration solution which we are going to build in the near future.

Store finder map view

Our next improvement for the Store finder will include a toggle where customers are able to see a map view of all the stores from your brand. The map view allows customers to get a visual overview of the nearby stores based on their location. From the map view, customers can quickly navigate to the detail view of a store and find more information.

Store finder on Account and iPad

We recently released the native store finder for both iOS and Android. Next to displaying the store finder in the bottom bar, we will now make it possible to place it on the account view. An additional improvement for iOS is to make the native store finder available on iPad as well.