Sign in with Apple lets the customers of your iOS app create an account with their Apple ID within seconds. With just a few of taps your customers set up an account without the need to remember their password ever again. This feature will boost the conversion rate of account creations and will help to reduce conversion loss when customers are logged out and forgot their password.
Signing up for an account inside a physical store always takes a lot of time. Information of every user needs to be filled in manually by either the store associate or some kind of form. With this new App Clip, we want to make the creation of accounts in your store effortless. This way you can gather memberships within seconds. In just a few taps your customers in the store can create an account and benefit from your app or loyalty program.
We are going to work on the ability of our Android apps to synchronize the customer favorites with the commerce backend. This allows customers to save products in the app and also see these same products in their favorites section on the website (or the other way around). Right now we will focus on an implementation with Salesforce.
We recently worked on the foundations for a complete navigation redesign on Android (similar to what we did on iOS). With this project we are finishing the redesign of the navigation and improve the way Android users can navigate your categories in the apps.
We are going to work on the ability of our platform to synchronize the customer favorites with the commerce backend. This allows customers to save products in the app and also see these same products in their favorites section on the website (or the other way around). Right now we will focus on an implementation with Salesforce.
Video has the ability to convey an incredible amount of information very fast. Just like with video lookbooks, we believe video content is becoming more important in e-commerce apps. Video gives your customers more information about how the product looks and brands are discovering that it can help to reduce the return rate of your orders as well. Product videos will be available on iOS first.
Last year, we completely redesigned the navigation bar on iOS. Moving this element from the top of your category views to the bottom helps reachability and ease of use. This year we are going to bring this navigation pattern to Android as well. Because Android now has a completely different navigation pattern, we first need to do some foundational work before we can ship this feature. This cycle we take care of the foundational work so we can release the complete feature soon.
Lookbooks are a big pillar of our apps and a feature that is heavily used by all brands. To bring lookbooks to the next level we are introducing video lookbooks! This new type of lookbook will let you link products to your video content and present it in a way where customers are able to shop the products visible in your video’s.
The Store hub is the next step in providing a seamless brand experience between the app and your physical stores. When customers enter your store and open the app, the Store hub will launch immediately. From this view they will be able to launch store specific features and see important information like their loyalty card, vouchers or recent orders.
This feature allows you to give away a free product to your customers when they have reached a certain set of rules. An example could be: “Get a free hat when spending €50”. With this feature you can let them choose and configure a product from a range of different products.