The intention of thus feature is to take another step in automating the process of buying products from the app. By remembering the sizes a customer has previously selected, we can take away a step in the buying process.
The Highstreet Platform currently supports various backends and DIY implementations. To this list we are adding support for Shopify. A large chunk of the project is already finished, but the final parts still require a cycle to complete.
The Product List (aka Lister View aka Category View) is one of the older sections of the Highstreet experience. With this project we plan to completely redesign and re-engineer it to offer exciting new features. This will be a huge project that will last several cycles before completion.
The Store hub is the next step in providing a seamless brand experience between the app and your physical stores. When customers enter your store and open the app, the Store hub will launch immediately. From this view they will be able to launch store specific features and see important information like their loyalty card, vouchers or recent orders. We now build this feature for Android.
With the releases of the Store Finder and the Store Hub, we now have a solid foundation for our in-store vision to connect online and offline shopping in one seamless customer journey. To play more into this vision, we are now going to connect the store data to the apps.
For app users, the biggest benefit is that they will be able to use the app to see availability date from their favourite stores.
Sign in with Apple lets the customers of your iOS app create an account with their Apple ID within seconds. With just a few of taps your customers set up an account without the need to remember their password ever again. This feature will boost the conversion rate of account creations and will help to reduce conversion loss when customers are logged out and forgot their password.
Signing up for an account inside a physical store always takes a lot of time. Information of every user needs to be filled in manually by either the store associate or some kind of form. With this new App Clip, we want to make the creation of accounts in your store effortless. This way you can gather memberships within seconds. In just a few taps your customers in the store can create an account and benefit from your app or loyalty program.
We are going to work on the ability of our Android apps to synchronize the customer favorites with the commerce backend. This allows customers to save products in the app and also see these same products in their favorites section on the website (or the other way around). Right now we will focus on an implementation with Salesforce.
We recently worked on the foundations for a complete navigation redesign on Android (similar to what we did on iOS). With this project we are finishing the redesign of the navigation and improve the way Android users can navigate your categories in the apps.
We are going to work on the ability of our platform to synchronize the customer favorites with the commerce backend. This allows customers to save products in the app and also see these same products in their favorites section on the website (or the other way around). Right now we will focus on an implementation with Salesforce.