Over the last decade, consumers have switched to using mobiles as their primary device for browsing and shopping. As a result, many fashion brands are increasingly investing in their mobile strategy.
How Fashion Brands are using fully-shoppable Video Lookbooks to increase revenue and boost branding.
One of the most enduring trends in fashion marketing are lookbooks. Originally produced as physical catalogs or style books, lookbooks have found new life online. At Highstreet, we redesigned lookbooks specifically for mobile apps to bring brands and customers even closer.
Nike’s digital business has grown more than 70% year to date and owned and partnered digital now exceeds 35% of Nike’s total business. Let’s take a look at how Nike has achieved this success.
Black Friday and Cyber Monday are huge shopping events and this year was no exception. With consumers likely being somewhat reluctant to visit physical retail stores, this year expectations of Black Friday e-commerce sales were even higher than usual.
This year, the summer edition of Highstreet Mobilize brought together 15 brands, 20 e-commerce professionals, and 2 amazing guest speakers. The Highstreet team enjoyed presenting the attendees the highlights and plans for 2019 as well as catching-up with (new and longtime) customers. It was a great day. Here are our top 5 take-aways.