Every few weeks you can look forward to new features on the Highstreet platform. Here you will find an overview of the latest features, what’s next and what we are currently working on.
IN PROGRESS ⚒️
Next to building new features, improving our existing ones also has our priority. We will spend some time on improving the performance of important parts of the apps like the category views and the product detail view. To do this we will first need to gather data in the front and backend of the apps to pinpoint where improvements can be made. After this is done we can plan specific tasks to increase the speed of these views.
Lookbooks are a big pillar of our apps and a feature that is heavily used by all brands. To bring lookbooks to the next level we are introducing video lookbooks! This new type of lookbook will let you link products to your video content and present it in a way where customers are able to shop the products visible in your video’s.
The Store hub is the next step in providing a seamless brand experience between the app and your physical stores. When customers enter your store and open the app, the Store hub will launch immediately. From this view they will be able to launch store specific features and see important information like their loyalty card, vouchers or recent orders.
All products that a customer requests in the app need to be fetched from your backend systems, through our Middleware. We want to reduce the time it takes to fetch these requests. We are building a solution where we will need to cache this data on our side so we can reduce loading times in the apps.
Next up 🗓
Keep in mind that features in this section can change based on our planning.
We currently integrate with Adyen using a Hosted Payment Page (HPP). The HPP integration we currently use needs improvement to make it future proof for the upcoming years. This cycle we are going to investigate multiple integration possibilities with Adyen. The goal of this research is to decide on the best integration solution which we are going to build in the near future.
Our next improvement for the Store finder will include a toggle where customers are able to see a map view of all the stores from your brand. The map view allows customers to get a visual overview of the nearby stores based on their location. From the map view, customers can quickly navigate to the detail view of a store and find more information.
Just launched 🚀
We care a lot about realistic previews of the content you create in Studio. The device previews in Studio give an accurate way of previewing content, but the best test is to see your content on an actual device. We are going to work on a preview functionality for home walls just like you can already do for lookbooks. Just scan a QR code and preview your home wall on your device.
Home merchandise can already be linked to a wide variety of app content. We are expanding this with a new link type: App views. This will allow you to link home merchandise to existing app views like “Account” or “Store finder”.
We recently released the native store finder for both iOS and Android. Next to displaying the store finder in the bottom bar, we will now make it possible to place it on the account view. An additional improvement for iOS is to make the native store finder available on iPad as well.
In Studio, a lot of the interactions needed to set up content is happening inside popovers. We want to invest some time in improving the code and design of these popovers. This way they will perform better and it will be easier to interact with them.
This feature allows you to give away a free product to your customers when they have reached a certain set of rules. An example could be: “Get a free hat when spending €50”. With this feature you can let them choose and configure a product from a range of different products.
We are improving the way error messages are being displayed for input fields. We will now show input specific error messages so that users can more easily understand what information they need to correct. Next to that we are also building the foundations for complete server side validations. This will allow us to validate addresses more thoroughly. In addition, you could also choose to run these validations using your own preferred service and return custom error messages to the user.
We believe our apps should be usable for everybody. This is why we want to invest time in improving the app’s accessibility features. With these improvements we will work on optimising the use of accessibility features that are available natively on the iOS platform.
The quantity picker in the cart will get a new design. With this redesign we create a better connection between the quantity and the price by placing them in the same row. Next to that we make it easier for users to change the quantity of the products in their cart by simply tapping on the plus and minus icons.
With App Clips your customers can open a native app experience without having to downloads your app. They simply scan a QR-code or hold their phone near an NFC tag and they can start shopping.
Deeplinks are a great way to offer seamlessly integrated brand experiences. With this update we are adding more possibilities for using deeplinks in other app sections from within your app extension.
We are spending some time on updating the security measurements on our platform. This will mainly be backend work and the goal is to have a better protection against potential attacks.
With this feature we enable SFCC brands to utilize the promotions setup of Salesforce. When you configure a promotion, we will allow you to expose these as labels in the shopping bag of the apps. These promotions help customers understand where their discounts are coming from and if promotions are correctly applied.
Do you want to learn more about Highstreet and how to create beautifully designed app experiences that will help you grow your business? Leave us a note and we will come back to you.
