Turn that video footage of your recent shoot into a short teaser of your latest collection. At Highstreet we empower brands by providing them the tools they need to tell their brand stories. Video is commonplace on desktop. We introduce it on mobile.
Highstreet Studio is the creative environment where our customers create content for their app. Video is just a simple extra option when creating the apps home experience. You upload a video, we take care of the rest. It is that easy.
It is not complicated to prepare video content for your apps. We work with a standard video format (16:9) and you can upload videos with a maximum of 30 seconds without audio. We make sure the video’s are then converted to play perfectly on different devices.
Not everyone has unlimited data on their phone. That’s why we have added a special setting for mobile data usage of videos. They play automatically on WiFi but only over mobile data if customers opt-in.
We want our apps to open fast. That’s why videos are not loaded before the app starts. Upon launch we first show a placeholder image while the video is being downloaded in the background. No waiting, no loading states, just a smooth experience.
When users scroll through the apps’ home experience, we pause videos that are out of sight. This saves battery and processor power. When the video is scrolled back in view again, we use a neat trick to ensure a smooth continuation: we take a screenshot where the customer stopped watching. When the video is brought in view again, we use that frame to play where they left off to avoid any stutter.