Content Extensions

Tell your brands stories

Your best stories
For your best customers

Brands using Highstreet create fantastic content to tell their brand stories. Content Extensions seamlessly integrate these into the apps’ customer journey.

Endless possibilities
Enhance your app with web content

Content Extensions allow Highstreet brands to publish in-app branded content without any involvement of the Highstreet team. Now they can integrate brand stories like product landing pages, online magazines, brand pages and blog posts seamlessly into the app.

Flexible integration

Content Extensions can be integrated in different points in the customer journey. From the apps’ home experience of course but also from within a product description or product attribute.

Home Merchandise

Link your Content Extension landing page or campaign right from your app’s home experience.

Product Description

Link to branded content about a product straight from the product description.

Product Specifications

Add branded content as an attribute to the product.

Noticeable differences
Content Extension vs. browser

Before branded content could open in an in-app browser. Content Extensions are a lot smarter though as they can detect which links need to be opened natively in the app. This results in a much better customer experience. To illustrate the difference we show branded content with and without content extension below.

In app browser

Links from the branded content page open the mobile site. This can be confusing.

Content Extension

Links from the branded content page now open the product detail view of the app. Seamless integration, no confusion.

Interested in Highstreet?

We'd love to show it in person

The Highstreet platform is already improving mobile revenue for leading brands. Let us know if you’d like us to give a demo and show you all the great features of the platform in person, or if you want to be notified when we have more news.