Brands using Highstreet create fantastic content to tell their brand stories. Content Extensions seamlessly integrate these into the apps’ customer journey.
Content Extensions allow Highstreet brands to publish in-app branded content without any involvement of the Highstreet team. Now they can integrate brand stories like product landing pages, online magazines, brand pages and blog posts seamlessly into the app.
Content Extensions can be integrated in different points in the customer journey. From the apps’ home experience of course but also from within a product description or product attribute.
Link your Content Extension landing page or campaign right from your app’s home experience.
Link to branded content about a product straight from the product description.
Add branded content as an attribute to the product.
Before branded content could open in an in-app browser. Content Extensions are a lot smarter though as they can detect which links need to be opened natively in the app. This results in a much better customer experience. To illustrate the difference we show branded content with and without content extension below.
Links from the branded content page open the mobile site. This can be confusing.
Links from the branded content page now open the product detail view of the app. Seamless integration, no confusion.