branded e-commerce apps

Let your brand shine

Our platform is designed to offer your customers the best possible mobile shopping experience through a branded app. An experience that is so clear and streamlined that all attention goes to your products and content. To accomplish this, we focus on the details in every feature, animation and interaction.

the home experience

Rich, personal and engaging

Unlimited flexibility to build your brand story

The Highstreet platform offers you a wide range of tools to customise your home experience. From personalised product recommendations to lookbooks and video content. Unleash the creativity of your merchandise team.

Video campaigns

Use your branded video content to engage the consumer.

Flexible layouts

A wide variety of tiles to support your message.

Images in any size

Present campaigns and collections using photos with titles.

Inspirational lookbooks

Make campaign images instantly shoppable.

Personal recommendations

Offer your customers products they will love.

App Extensions

Extend your app with custom functionality.

Brand Stories

Tell the story that makes your brand unique.

LOOKBOOKs

Inspire your customers

A visually engaging shopping experience

Tell your brand story by using your campaign images and videos. Easily add hotspots that connect to your product catalog. 

VIDEO LOOKBOOKS

Tell the story of your products, frame by frame

Inspire your customers with videos that present your products in full motion and at a tap away from the cart.

IMAGE LOOKBOOKs

Delight with every shot of your campaign

Make your shoots instantly shoppable by adding hotspots and linking the products.

The product experience

Spotlight on your catalog

The Highstreet catalog experience is crafted with attention to detail. It’s our goal to remove any friction from the experience and bring back the joy in online shopping.

smart navigation

Never get lost again

Our category navigation shows customers where they are and where they can go while showing products each step of the way. 

PRODUCT detail VIEW

Your products never looked that sharp

Our product view shows a beautiful full screen image of your product while offering all the features customers need to learn about the product.

category view

Better browsing

The Highstreet category view is both inspirational as well as functional. It offers a nice full screen view hiding everything that’s not essential while browsing.

Optimized for every size of screen

Besides a fully native experience for iOS and Android, Highstreet also offers a specifically designed version for iPad.

Always on-brand

Brands on the Highstreet platform have the highest expectations of creating on-brand experiences. That’s why our platform offers a wide range of customisation options to make the app the purest expression of your brand.

App Extensions

Go beyond the platform

App Extensions let you add unique stories and features to your app independently. 

Brand Stories

A brand lives through its stories. With app extensions, blogposts, playlists and other content you create can be seamlessly integrated with the native app.

Campaign landing pages

By using App Extensions, G-Star RAW incorporates engaging content to present their latest product campaign. Native categories or products are linked directly and seamlessly opened from the page.

Use social content

By using App Extensions, Pieces includes their social media on their home experience to represent their lifestyle and identity. Native lookbooks are linked seamlessly in the blog post.

Custom Functionality

Every brand is unique and it has its own specific needs. With App Extensions, custom functionality can be integrated into the app independently, giving your app unlimited possibilities.

Book a sneaker customisation appointment

By using app extensions, Golden Goose integrates key activities unique for their brand. For example, a booking system for a sneakers customisation session in workshops worldwide.

Enable pick-up in-store

By using App Extensions, Scotch & Soda makes it possible to book an in-store appointment to pick-up orders quickly and conveniently. 

Brand Stories

A brand lives through its stories. Blogposts, playlists and other content you create can be seamlessly integrated with the native app using App Extensions.

Campaign landing pages

By using App Extensions, G-Star RAW incorporates engaging content to present their latest product campaign. Native categories or products are linked directly and seamlessly opened from the page.

Use social content

By using App Extensions, Pieces includes their social media on their home experience to represent their lifestyle and identity. Native lookbooks are linked seamlessly in the blog post.

Custom Functionality

Every brand is unique and has its own specific needs. With App Extensions, custom functionality can be integrated into the app independently, giving your app unlimited possibilities.

Book a sneaker customization appointment​

By using app extensions, Golden Goose integrates key activities unique for their brand. For example, a booking system for a sneakers customisation session in workshops worldwide.

Enable pick-up in-store​

By using App Extensions, Scotch & Soda makes it possible to book an in-store appointment to pick-up orders quickly and conveniently. 

Highstreet Studio

A simple tool to manage your app content

We give you everything you need to send push notifications, manage (video) lookbooks and create rich home merchandise.

rich push notifications

Engage your customers on their lock-screen

A direct connection

Notifications are a powerful communication tool. The Highstreet platform offers a wide range of options to use push notifications. From personalized messages to campaign communication. From simple text messages to rich video notifications.

rich content

Use video to engage your audience

Rich notifications can contain branded images or a video to engage your customers on their lock-screen.

API and integration

For brands that need to integrate push with their own systems Highstreet offers a dedicated Push Notifications API.

back-in-stock notifications

Let your customer be first in line

A personal message on the lock-screen is the most direct way of informing your customers that a product they’re waiting for is back-in-stock.

Advanced e-commerce features

Out-of-the-box

It takes years to develop a native shopping experience. With the Highstreet platform you get this from day one and even get a range of advanced features ready-to-use.

cart Messages

Highlight promotions where it matters most

Customers make their buying decisions in the cart. Rich cart promotions offer them what they need, where they need it. 

NATIVE CHECKOUT

Effortless and secure transactions

Fully native and thus fast and easy, our check-out ensures safe purchases with the latest payment methods, like Apple Pay and Klarna. Smart features like persistent address storage make purchases even easier for second time customers.

order tracker

Always in the know

Our native order tracker keeps customers informed on the status of their order. In addition brands use our push API to send order notifications for every status change.

other solutions

Level-up your omnichannel experience

App loyalty

Reinvent membership

Your apps are the the most important way to engage with your brand. With the Highstreet membership experience, consumers will be even more loyal to your brand. 

APP in-store

Bridge physical and digital

Your branded app is in the pocket of your customer, also when they enter your store. With the Highstreet in-store experience, consumers will make their visit to your official brand store even better.

updates

Constantly developing. Always improving.

We release new features every 8 weeks and we monitor over 40 apps on a daily basis. In this way, you focus on what matters for your brand, while we take care of the technology.

Strong brands thrive with apps

Many e-commerce teams still underestimate the power of quality native apps to connect directly with fans. Our customer cases prove that brands with Highstreet apps show significant conversion and engagement increases.

Home experience

Little details that make a home

Tailor your app’s home experience to your needs with rich components and refined details that offer your customers a delightful user experience.

Splash screen

The app opens up with a beautiful full screen image of your brand.

Personalised welcome

Customers are welcomed with a personalised greeting.

Configurable tab bar

Tabs are configurable based on your brand's needs.

Smart navigation

The catalog is accessible right from home and smartly positioned on the bottom of the screen for one handed-use browsing.

Shopping cart

Offer customers direct from the cart from any screen.

Full-screen design

The app offers a nice full-screen view hiding everything that's not essential while browsing.

Localize titles and contents

Highstreet is available globally in more than 40 countries and fully localized in 14 languages.

VIDEO lookbooks

A blockbuster launch

Maximize exposure for your video content and make them seamlessly shoppable. You’ve never seen anything like it.

Model showcase

Bring your product to life with video models and present complete outfits. Connect models, products and customers

Lifestyle commercials

Picture products in real life by framing them in the context. Showcase your campaign commercials in the app and make them instantly shoppable.

Cinematic

Create short movies to shape the lifestyle of your brand. Combine video, graphics and stills to present products or features.

image lookbooks

Your campaign never looked that great

Make your campaign shots instantly shoppable.

Lookbook overview

Brands can publish an unlimited number of Lookbooks for different collections offering a magazine-like shopping experience.

Pages

Each lookbook can feature up to 25 campaign images with hotspots for multiple products.

Detail view

Tapping a hotspot zooms into the image and reveals the corresponding product.

Product view

With another tap all product details are revealed and customers can buy the product with one tap.

smart navigation

Make your catalog utterly accessible.​

Highstreet’s unique navigation is designed to guide your customers smoothly and visually through your catalog showing product at every step.

At-a-Thumb distance

Present all categories within easy reach with our smart navigation bar.

Filter and sort

Filter products based on configurable attributes and remove them with one tap.

Focus mode

When customers start scrolling the navigation elements are subtly move out of view to offer full focus on the content.

product details view

Your product. Front and center.

Our product detail view is designed to maximise imagery while offering all the information to learn more.

Image & video gallery

The shots of your product are the hero of this view. Swipe up for more contents, tap to zoom into details.

Size, color and add to cart

Tapping the add-to-cart button opens the configuration flow that smoothly leads the customer through the configuration steps.

Product details card

Holds the important product information. The card can be opened to 50% or 80% of the screen height revealing more details. Notice how the 'add-to-cart' button is never out-of-sight.

Product suggestions

Suggestions and related products are displayable after product information. Tapping a product neatly zooms into the detail view.

Customisable key action buttons

Place up to two configurable actions above your product description. For example, a shortcut to chat with a stylist.

category view

Engage customers at every scroll.

Our Inspirational Layout varies image sizes. In this way, customers refocus their attention at each line and your products pop-up more.

Columns

Our platform supports three layouts: one column, two column and inspirational, which alternates one and two column.

Product information

Your products will appear here with an image, title, subtitle (optional) and price.

Labels

Enrich each product with a configurable label to highlight specific features of the garment.

Peek & Pop (iOS)

A long tap on a product will reveal an animated preview of the gallery. In the menu, you can tap to go to the detail view, add the product to your favorites or share the product.

Category banner

Use an image to introduce each category. Set a link to a lookbook to foster further inspiration.

Subtitles

A short subtitle can be added to deepen the description of each product.

app extensions

Unlock the power of your brand.

App Extensions allow brands to seamlessly integrate custom brand content or functionality to their app without the involvement of the Highstreet team.

How it works

Architecturally, App Extensions are brand controlled web views that are published in between the native app views delivered by the Highstreet platform. These webviews are equiped with persistent navigation elements like the tab bar, back button and outgoing links to native app views to offer a seamless user experience.

Connect

Link any banner of the home experience to branded web content. The content will open as if it's part of the app experience.

Tell your story

There is complete freedom to tell your brand story and build the page. It can tell a story to promote products but also offer functionality.

Integrate

From within the content links can be created with specific app views like categories, lookbooks or products. Your content is now seamlessly blended with the app experience.

Broad app extensions support

App Extensions can be linked to from a home merchandise tile, can be placed in the account view or in a product description to ensure extensibility throughout the app.

Compelling use cases

Architecturally, App Extensions are brand controlled web views that are published in between the native app views delivered by the Highstreet platform. These webviews are equiped with persistent navigation elements like the tab bar, back button and outgoing links to native app views to offer a seamless user experience.

Brand stories on home

Let your customers immerse in powerful the storytelling behind your products. Link rich content directly from a video, image or banner in the home experience.

Personal workshop booking system

Provide to your customers custom features dedicated to them. Link functionalities, like the workshop booking system, directly in the profile tab to boost loyalty.

Enable in-app chat with a stylist

Add extra functionalities to each product description, like stylist chat box or in-store pick up option. There, your brand can provide useful information to improve conversion.

rich PUSH NOTIFICATIONS

Engage your customers on their lock screens.

Highstreet offers Highstreet Studio to broadcast notifications to a wide audience but we also offer an advanced API to schedule segmented or 1:1 messages integrated with your infrastructure.

Easy to manage

Creating rich notifications is very simple in Highstreet Studio. With three steps, it is all set. And with our live preview function you can see exactly what your customer will receive.

Set the target audience and target destination

Set storefront, localisation, and landing app view of the call to action. Pick a category or lookbook and Studio will auto-fetch your visual content.

Add copy and visuals

Compose your message with a headline, copy and images or video and preview the look of your notification in realtime.

Test and schedule

Test your notification on your device to ensure that everything is set up properly.

Compelling use cases

Use notifications to drive engagement, loyalty and improve customer communications.

Launch new collections

Use delightful videos or images to showcase your latest products on the customer's lock-screen.

Back in stock

Avoid disappointment and let customers know when popular products are back in stock.

Order updates

Keep the customers in the loop when an order is processed, shipped, or delivered to their door.

Personal offers

Engage your most loyal customers with exclusive 1:1 offers based on their profile.

Contact us or request a demo

Do you want to learn more about Highstreet and how to create beautifully designed app experiences that will help you grow your business? Leave us a note and we will come back to you.