How Scotch & Soda’s app beats any other digital channel

Scotch & Soda, the Amsterdam-based fashion brand, has been on the Highstreet Mobile platform for almost 5 years. In all these years the app not only enriched millions of shopping experiences, but also became Scotch & Soda’s key driver for revenue growth. We're still going strong, Scotch!
Highstreet Mobile

Highstreet Mobile

Back in the days when mobile became King

For more than 30 years, Scotch & Soda has been an innovator in the fashion world and renowned for being on the cutting edge. When the time came to do the same in e-commerce, the brand experienced the inevitable drop off in sales as consumers gradually shifted from desktop to mobile. Scotch & Soda decided to create te best possible mobile website. But having done so, the brand still noticed the business critical drop in conversions when comparing both channels. Mobile visitors converted at half the rate.

This gap in revenue was something they needed a quick, effective and adaptable solution for. They had heard of other retailers successfully adopting a mobile app strategy and decided to explore their options. Rather than custom build – which they realised would take long and required highly specialised design and engineering skills – they chose for a platform that offered Scotch an on-brand experience out-of-the-box: the Highstreet Mobile platform.

The app as Digital Flagship Store

For more than 30 years, Scotch & Soda has been an innovator in the fashion world and renowned for being on the cutting edge. When the time came to do the same in e-commerce, the brand experienced the inevitable drop off in sales as consumers gradually shifted from desktop to mobile. Scotch & Soda decided to create te best possible mobile website. But having done so, the brand still noticed the business critical drop in conversions when comparing both channels. Mobile visitors converted at half the rate.

This gap in revenue was something they needed a quick, effective and adaptable solution for. They had heard of other retailers successfully adopting a mobile app strategy and decided to explore their options. Rather than custom build – which they realised would take long and required highly specialised design and engineering skills – they chose for a platform that offered Scotch an on-brand experience out-of-the-box: the Highstreet Mobile platform.

“Our app users soon became our biggest brand advocates. For Scotch & Soda the app is the perfect channel to offer fans early access to new collections, sale items and other special perks.

Wim van Zijl – Scotch & Soda

Almost 5 years later

In February 2016 the Scotch & Soda app was released on the Highstreet platform. From the very first day until now the app has generated exciting results, including:

  • The app is responsible for approximately 20% of total e-commerce revenue;
  • Conversion rates are beating any other digital channel: the app gets more than twice the desktop conversion and more than 5 times the mobile web conversion;
  • In 2020 more than a third of the app users placed an order. That’s 6 times higher than mobile and tablet users on the website;
  • Besides being the best at converting users, the users of the app also spend almost 5 times as much money as tablet and mobile web users;
  • In year 5, the app use base still grows 20% year-over-year.
The app has by far the highest conversion rates

As a result of this, the revenue of the Scotch & Soda mobile channel is growing 30%-40% since launch and the mobile revenue gap they experienced 3 years ago is closed. These are numbers that Wim van Zijl never expected when they started working with our platform.

Steady revenue growth since launch

“Highstreet has brought tremendous value to our business and taken the pain out of app development by managing the technology for us (…) and do so with the highest UX standards. This results in very happy Scotch customers. Our 4.8 stars and thousands of reviews in the app stores are a testament to that.”​

Wim van Zijl – Scotch & Soda

Steadily growing customer base

By going with a high quality native app already in 2016, Scotch now has a very significant customer base using the app. This channel beats all other digital channels in terms of conversion rates and engagement. Ultimately, what Scotch has done is putting their brand in the pocket of their customers and offering them a way to stay close to their favorite brand. Since 2018 the Scotch team started to launch app exclusive campaigns to get more of their fans to discover the app. And by moving more customers to their app, Scotch sees their revenue grow.

After 5 years the customer base still grows +20% year-over-year

And there is so much more potential. With an average rating of 4.8 stars (out of 5) the app is highly popular and after almost five years the customer base of the app is still growing 20% year-over-year. At the same time the Highstreet team is continuously refining the app experience, testing optimal customer journeys and adding exciting new features to keep the Scotch app at the forefront of mobile technology.

At Highstreet we could not be more happy with a fantastic global brand like Scotch & Soda that gets such great results using our platform. We’re very proud to call them our customer and we’re looking forward to the next 5 years!

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